You have to keep improving your site on a regular basis if it is going to survive. There are thousands of automotive websites competing for customers. If you think that’s a lot – there are over 109,000,000 distinct websites on the internet today according to the Netcraft Web Server Survey. 30% of an automobile dealership’s business is on the internet and that number is expected to climb exponentially every year.
How do you cut through the clutter? How do you hold the attention of your web audience? You need to pay attention to your site and constantly alter it and improve it. Here is a short a checklist that can help make your website work better.

Monitor Your Web Site’s Performance – Learn what aspects of website performance are critical to your business success.

Make Sure Your Web Site’s Working for You – Are internet log jams losing you sales? Speed up your site with these smart strategies.

Weed Out Your Weak Links – Too many links — or outdated ones that don’t work — will distract and dismay your visitors.

Site Maintenance – Sloppy HTML, dead links, oversized graphics, and slow download times can plague a website. Take all necessary steps to ensure that your visitors have an experience that’s error-free.

Content Is King – Make sure your content is well written and engaging. Proofread it. There are a tremendous number of typographical and grammatically incorrect web sites out there. Stand out by showing your potential customers that you pay attention to detail.
Create Your Own Web Content – Good content brings back customers. Second-rate editorial and graphics will send them away faster than an
unsolicited email.

Traffic Magnets – Article writing is one of the best ways to promote your business online. In writing an article you will have the opportunity to promote your business and your website at the same time.

Blogging for Business – Blogging has been popular with teens, geeks, and techies for years. Today, it’s getting more attention from businesses as a way to connect with customers and prospects.

Know What Your Users Want, and Give It to Them – Do you want to know what consumers think? Put down the comment cards and poll them online. Pump your visitors for as much information as possible.
Improving your site means getting inside the heads of your users. Make it personal and make your visitor feel like he or she is at home. If your car
dealership’s website is going to stay competitive, you should follow some or all of these helpful tips.

source:

www.inc.com/guides/biz_online

There are many reasons why automobile dealers should be using social media marketing. It is quick, precise, inexpensive – and it is booming. We have taken all the most important reasons and narrowed it down to four.

Money

A car dealership today spends of $550 per one car using traditional
advertising. With the economy still struggling, it is imperative to spend your advertising dollars in a more cost–effective way. The cost of social media networking and marketing is fraction of what the traditional advertisers like TV, radio and print demand – and it reaches a new market that the traditional media just can’t deliver for you today.

New selling opportunities
It is important that your dealership gets its name and message out on the social network sites – the sooner the better. Sites like Facebook and Twitter have fan pages that can generate leads, leak sales and deliver your message to a huge new untapped market. You have the opportunity to increase your sales by five to ten percent almost instantly.

Drive Traffic to your website
Over 30 percent of new cars will be purchased through car dealerships’ internet departments, and that number is expected to continue to grow as consumers become more savvy about the convenience and savings available, according to Edmunds.com. There are many ways to use social networks like YouTube and Facebook to drive traffic to your dealer website. Entertaining commercials and ads, events and sales are a few examples. The prospective social networking customer is much more inclined to visit your website than to make a phone call or visit.

Interaction with the Public

The reason why they are called “social” networks is because people socialize and interact with each other on them. It is the new word-of-mouth advertising. Also, a negative image is one of the biggest reasons that keeps dealers from embracing social media. Get over it! You can change the image of your car dealership by joining a social networking site – almost immediately.

Save money. Sell more vehicles. Get with the social networking media trend today!

source:

Edmunds.com

There are many reasons why automobile dealers should be using social media marketing. It is quick, precise, inexpensive – and it is booming. We have taken all the most important reasons and narrowed it down to four.

Money

A car dealership today spends of $550 per one car using traditional
advertising. With the economy still struggling, it is imperative to spend your advertising dollars in a more cost–effective way. The cost of social media networking and marketing is fraction of what the traditional advertisers like TV, radio and print demand – and it reaches a new market that the traditional media just can’t deliver for you today.

New selling opportunities
It is important that your dealership gets its name and message out on the social network sites – the sooner the better. Sites like Facebook and Twitter have fan pages that can generate leads, leak sales and deliver your message to a huge new untapped market. You have the opportunity to increase your sales by five to ten percent almost instantly.

Drive Traffic to your website
Over 30 percent of new cars will be purchased through car dealerships’ internet departments, and that number is expected to continue to grow as consumers become more savvy about the convenience and savings available, according to Edmunds.com. There are many ways to use social networks like YouTube and Facebook to drive traffic to your dealer website. Entertaining commercials and ads, events and sales are a few examples. The prospective social networking customer is much more inclined to visit your website than to make a phone call or visit.

Interaction with the Public

The reason why they are called “social” networks is because people socialize and interact with each other on them. It is the new word-of-mouth advertising. Also, a negative image is one of the biggest reasons that keeps dealers from embracing social media. Get over it! You can change the image of your car dealership by joining a social networking site – almost immediately.

Save money. Sell more vehicles. Get with the social networking media trend today!

source:

Edmunds.com

Video e-mail marketing can let the customers see your operation, meet the people, and generate a feeling of trust and value in your service department before they even arrive. Video E-mail programs have the powerful benefit  of being able to track a multitude of things about the campaigns you deploy. You can tell exactly who received your message, who opened it, who read it, who clicked on a link, what links they clicked on.

Imagine the power of knowing what a customer may be interested in before he arrives for a scheduled service.If used correctly and in the customers best interest you can create custom promotions for clients based on their demonstrated interests. You can also use video email to remind your customers of service and scheduled maintenance. A video that describes the benefits of keeping up scheduled maintenance as well as the downfalls of not doing it. This can generate a true understanding of the necessity of keeping your vehicle maintained and bolster the vehicles brought in for service. This translates directly to more new car sales!  The engaging aspects of using video combined with e-mail can send UPS skyrocketing.

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